The concept of producing a live-action Barbie movie was initially mentioned in 2009. Progress commenced in April 2014 when Sony Pictures acquired the film rights. During that time, there were rumors circulating that Amy Schumer and Anne Hathaway were being considered for the role of Barbie. However, plans took a drastic turn when the rights were transferred to Warner Bros. Pictures in October 2018.

Starting from scratch, Gal Gadot, an actress, was initially approached for the role but had to decline due to conflicts in her schedule. Eventually, Margot Robbie was chosen for the role in 2019, and Greta Gerwig was appointed as the director and co-writer in 2020. Gerwig then wrote a story specifically tailored for Robbie. In an interview, Robbie praised Gadot, and Gadot reciprocated the positive sentiment.

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