The article discusses how a new smoke screen by Will and Kate has failed to divert the public's attention. The royal couple, known as "Will and Kate," attempted to deflect attention from recent scandals by creating a new narrative, but the plan backfired and the palace was ridiculed. The hashtag #whereiskate was used by critics to question Kate's absence from certain events. The attempt to distract from negative press coverage was unsuccessful, as the public focused on the perceived lack of transparency and authenticity in the royal couple's actions. The failure of the smoke screen to sway public opinion highlights the challenges faced by Will and Kate in managing their image and reputation.