Miley Cyrus played a significant role in the success and growth of a self-tanning business, which has gained popularity among celebrities. This article focuses on how the support of the famous singer helped the business expand and attract more customers.

The mom behind the brand, Sophie Evans, started her self-tanning company, Tan-Luxe, with the aim of providing a high-quality and natural-looking tan.

Evans' unique approach involved creating tanning products that could be mixed with existing skincare routines, thus giving users more control over their desired shade.

The success of Tan-Luxe reached new heights when Miley Cyrus publicly endorsed the product on social media. Cyrus, well-known for her open support for cruelty-free and vegan products, praised Tan-Luxe for its ethical values and outstanding results.

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