ALF is making a comeback on Ryan Reynolds' Maximum Effort Channel, according to Deadline. The show will be featured in sponsored segments alongside popular brands like Mint Mobile, Fubo, Hims, MNTN, and Ring, seamlessly integrating entertainment and advertising. Reynolds expressed his excitement about blurring the lines between shows and sponsorship, stating that both can be equally entertaining.
For those unfamiliar, ALF originally aired on NBC from 1986 to 1990. It follows the misadventures of an alien named Gordon Shumway, nicknamed ALF, who crashes into the Tanner family's garage. ALF's quirky antics and love for cats quickly won over audiences worldwide.
With the collaboration of ALF creator Paul Fusco and Shout! Studios, Maximum Effort is preparing several Maximum Moments episodes, allowing fans to relive the humor and charm of ALF. The Maximum Effort Channel will also feature original content such as the Pawdcast.
Shout! Studios SVP of Marketing and Product Management, Michael Ribas, expressed excitement about the project, stating that they are thrilled to collaborate with Maximum Effort, ALF creator Paul Fusco, and Fubo on this creative endeavor. Reynolds, Maximum Effort, and Fubo have joined forces with Nacelle to bring the anthropomorphic Martian mice back to screens.