Margot Robbie's Barbie and Christopher Nolan's Oppenheimer were both remarkable films that had a significant impact on culture and cinema. However, it was the Greta Gerwig-directed Barbie that truly astonished the world and became one of the biggest movies of all time, breaking numerous records. Fans, critics, and industry professionals showered Gerwig and Robbie with praise and adoration, and now Hollywood legend Meryl Streep has joined in to applaud the pink-filled adventure for saving movies and jobs.
The Covid-19 pandemic dealt a devastating blow to the movie industry, and its effects are still being felt today.
Recovering from the pandemic, as well as an impending actors and writers strike, will take several years. However, movies like Barbie have played a crucial role in reviving the industry and attracting audiences reminiscent of pre-pandemic times.
During this year's Palm Springs Film Awards, Meryl Streep took the stage after Billie Eilish and Finneas received an award for their Barbie soundtrack. Streep thanked the movie and its crew, stating that they had saved the industry. She acknowledged the joy and countless generations of people the film brought happiness to, urging Billie and Finneas to ride the wave of success and continue until they deserved to be jaded.
Streep's statement holds weight as Barbie continues to dominate the awards race, and the Barbie phenomenon shows no signs of slowing down.
When Barbie and Oppenheimer were released simultaneously during the summer box office, nobody anticipated the magnitude of the event. However, Margot Robbie's Barbie became the highest-grossing film of last year, earning $1.4 billion and becoming Warner Bros.' highest-grossing film of all time. Despite the ongoing strikes, the movie not only saved the summer box office but also attracted audiences that many believed had disappeared post-pandemic.
Barbie's success highlights the audience's desire for innovation and a departure from traditional narratives promoting patriarchy and masculinity.
The film's triumph should motivate the industry to tackle similar themes and diversify its storytelling if it hopes to regain pre-pandemic success.