“You’re gonna make a billion dollars”: Margot Robbie Used Steven Spielberg as Bait to Force WB Into Making Barbie That Broke the Box-Office
2024/01/06

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Margot Robbie's Barbie film became a global sensation in 2023, dominating the box office and surpassing the billion-dollar mark. The movie garnered immense anticipation even before its release, with fans eagerly wearing pink apparel as they flooded theaters. However, what is intriguing is how Robbie cleverly pitched the movie to Warner Bros., using Steven Spielberg as bait.

As both the actress and producer of Barbie, Robbie played a pivotal role in its success.

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To convince Warner Bros. to embrace the film's pink frenzy, she strategically mentioned the name of iconic director Steven Spielberg. During an interview with The Hollywood Reporter roundtable, Robbie explained her tactics, stating, "When you pair Spielberg with dinosaurs, what do you get? A billion dollars. When you pair Greta and Barbie, you are going to make a billion dollars.

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